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Classic elegance with an unconventional spirit: RODA is a project that stems from the desire to imagine something different, exclusive, and opposed to every form of uniformity and far from simple.

The brand was founded in 1995 by Luca Roda, and was immediately strongly influenced by the creator’s personality and precise ideas on elegance. Today, the brand is prominent in over 300 stores of the most exclusive multi-brand stores in Italy, Europe, USA and the Far East.

Garments designed by Luca Roda under his brand are a new style: the tie is liberated from the obligatory formality of male elegance, the accessories are unique and original, transformed by the extravagant charm of a sophistication that embraces detail: bringing it to the forefront and using it consciously.

The RODA man is Italian in spirit, sometimes brave with colour choices and finds inspiration in the tastes of the English gentleman. He lets his style do the talking through the confidence of a printed silk foulard knotted with care, a colourful pocket square, and the tradition of hand embroidery on a cashmere scarf or the playful use of fabrics in a knitted, tailor-made jacket.

The essence of RODA is the individuality of a classic yet simultaneously mould-breaking piece that is born from love for the material and experimentation.